Gesstiona is a leading law firm in Ecuador. I redesigned their website to better communicate trust, clarify services, and make it easier for potential clients to understand how the firm can help.
Guayaquil, EC
2019
Law Firm
8 Weeks / May 2024
Led UX/UI design, prototyping, usability testing, and WordPress implementation for a clearer, more credible legal website.
César Avila - UX/UI Designer & Wordpress Implementation
Redo Design Studio - Graphic Design & Branding
The project focused on making Gesstiona’s digital presence feel as sharp and reliable as the firm itself: cleaner structure, stronger service visibility, and a more confident brand experience.
Research helped us understand what clients expect from a law firm website: trust, clarity, fast answers, and an experience that feels professional without being intimidating.
Client interviews showed that legal websites often feel dense and hard to navigate. That insight guided a simpler structure, clearer language, and a warmer professional tone.
A review of leading law firm sites helped define the benchmark: strong credibility, clear service paths, and a visual system that feels modern without losing authority.
The old site did not reflect the firm’s reputation. We rebuilt the experience around clear navigation, stronger service discovery, updated visuals, and easier content management.
The site felt disconnected from the brand
Users couldn’t find what they needed
Legal services weren’t standing out
Outdated visuals hurt engagement
Tough to manage and update
Refreshed the brand visually
Simplified the navigation
Built stronger service pages
Boosted the visual experience
Made it manageable
The primary audience was busy executives who need fast answers, legal confidence, and a site that respects their time.
We kept things simple. Services are easy to find, pages are clearly labeled, and nothing is buried. The goal was to help users land, scan, and get what they need without overthinking it.
Everything was mapped to feel natural. Whether someone wants to learn about the firm, explore services, or get in touch, the path feels smooth and straight to the point.
We sketched out the key pages early (Home, About, Services, and Contact) just to make sure the structure felt right before diving into visuals. This helped us test ideas quickly and focus on what really mattered.
The visual language is clean, modern, and grounded in trust. We used a blue and white palette, paired with simple typography and friendly UI elements that keep things clear and professional without feeling cold.
Once the structure and content were locked in, we brought everything to life through clean visuals and thoughtful interactions. Each screen was designed to feel simple, sharp, and genuinely useful across every device.
Clear navigation
Easy-to-follow menu so users find what they need right away.
Responsive layout
Designed to work well from desktop to mobile.
Content that speaks
Added legal blog updates and designed service pages that are informative without being overwhelming.
Smarter contact forms
Redesigned forms to feel more natural and user-friendly.
Built on WordPress
The site was set up so the team can update content, post on the blog, and make changes whenever they need without the help of a developer.
In just six months, the new site helped Gesstiona grow its audience, boost engagement, and attract more clients than expected. These numbers reflect a design that truly connected with the people it was built for.
“The new site really changed the game for us. It’s clean, easy to use, and clients have been saying great things. We’ve seen more people reaching out, and it’s clear the design is doing its job. We couldn’t be happier with how it turned out.”
Andrés Chong-Qui
CEO, Founder | Gesstiona
The redesign gave Gesstiona a clearer, more credible digital presence. The team can now manage content more easily, while visitors get a faster path to services, trust signals, and contact points.
