I’m César, a Senior Product Designer focused on building products with clarity, flow, and a sharp sense of what matters.
I’m César, a Senior Product Designer focused on building products with clarity, flow, and a sharp sense of what matters.
I’m César, a Senior Product Designer focused on building products with clarity, flow, and a sharp sense of what matters.
Selected works
Selected works
Selected works
Shipped Websites
Shipped Websites
About me
About me
About me
Meet César "Chobo" Avila
Meet César "Chobo" Avila
I’m Chobo, a Senior Product Designer with a background in fashion. I’ve been building things for over a decade. It started with Vyzer, a streetwear brand I co-founded. I designed the products, built the site, handled the brand, and ran the business. That was my real design school. It’s where I learned how to shape things from nothing, how to connect with people, and how to turn vision into something you can touch, wear, or use.
Now I bring that same mindset into digital. I help Shopify brands and early-stage teams grow through Avila Design Studio. UX that flows. Design that converts. Systems that stay out of the way.
I’ve worked with founders, creatives, and product teams across Latin America, the U.S., and Europe. I also write The Designer’s Mindset on LinkedIn, where I share what I’m learning about clarity, creativity, and building without burning out.
Outside of work, I skate, stay curious, and keep showing up.
I’m Chobo, a senior product designer with a background in fashion.I’ve been building things for over a decade, both physical and digital.
I started with Vyzer, a brand I co-founded and ran for years.
That’s where I learned how to shape ideas from scratch, connect with people, and design with purpose.
Now I help Shopify brands and early-stage teams grow through Avila Design Studio.
UX that flows. Design that converts. Systems that stay out of the way.
I’ve worked with teams across Latin America, the U.S., and Europe. I also write The Designer’s Mindset on LinkedIn, where I share thoughts on clarity, creativity, and showing up with intention.
I’m Chobo, a senior product designer with a background in fashion.I’ve been building things for over a decade, both physical and digital.
I started with Vyzer, a brand I co-founded and ran for years.
That’s where I learned how to shape ideas from scratch, connect with people, and design with purpose.
Now I help Shopify brands and early-stage teams grow through Avila Design Studio.
UX that flows. Design that converts. Systems that stay out of the way.
I’ve worked with teams across Latin America, the U.S., and Europe. I also write The Designer’s Mindset on LinkedIn, where I share thoughts on clarity, creativity, and showing up with intention.
What I'm known for
What I'm known for
Product Design
UX Design
UI Design
Shopify Design / No-code
Conversion-Focused UX
Framer Design / Builds
3D with Spline
Creative Systems
Emotional Design Thinking
Design Strategy
Independent Builder
Skateboarding
Deep talks
Cross-Cultural Perspective
Purpose-Driven Work
+ More
+ More
+ More
Experience
Experience
Product Designer | Shopify Expert
Product Designer | Shopify Expert
Product Designer | Shopify Expert
Freelance
Freelance
Freelance
Jan 2023 - Present
Jan 2023 - Present
Helping brands design smooth, high-converting Shopify experiences using UX, no-code tools, and clean systems.
Helping brands design smooth, high-converting Shopify experiences using UX, no-code tools, and clean systems.
Lead Product Designer (Contract)
Lead Product Designer (Contract)
Lead Product Designer (Contract)
Bummock
Bummock
Bummock
Oct 2024 - Dec 2024
Oct 2024 - Dec 2024
Redesigned the entire web experience for an Saas company, focusing on structure, usability, and storytelling.
Redesigned the entire web experience for an Saas company, focusing on structure, usability, and storytelling.
Product Marketing And Communication Manager
Product Marketing And Communication Manager
Product Marketing And Communication Manager
DPS Munich
DPS Munich
DPS Munich
Feb 2024 - May 2024
Feb 2024 - May 2024
Collaborated with the product team to align marketing, product positioning, and interface clarity in an early-stage Medical Fitness App.
Collaborated with the product team to align marketing, product positioning, and interface clarity in an early-stage Medical Fitness App.
UX/UI Designer & Founder
UX/UI Designer & Founder
UX/UI Designer & Founder
Vyzer
Vyzer
Vyzer
Oct 2015 - Feb 2024
Oct 2015 - Feb 2024
Led design, branding, and digital for my own streetwear label. Built everything from scratch and learned how design drives business.
Led design, branding, and digital for my own streetwear label. Built everything from scratch and learned how design drives business.
Frequently asked questions
What’s your approach to design?
What tools do you use regularly?
How do you know if a design works?
How do you balance creativity and business needs?
What kind of clients or projects do you enjoy working with?
What’s your approach to design?
What tools do you use regularly?
How do you know if a design works?
How do you balance creativity and business needs?
What kind of clients or projects do you enjoy working with?
What’s your approach to design?
What tools do you use regularly?
How do you know if a design works?
How do you balance creativity and business needs?
What kind of clients or projects do you enjoy working with?